2016 marks the 10th anniversary of Butterfly’s relationship with Sportsgirl and as an organisation they have been able to raise over $2.6 million for the programs we run at Butterfly. This is an amazing amount and it has had an enormous impact on what we have been able to do within the community in relation to positive body image and eating disorders. All these funds go directly to people that are in desperate need of help, guidance, education and at times, life saving support!
At Sportsgirl, it’s not about size; it’s about health, in both body and mind. Sportsgirl promotes healthy, confident girls, whether they are team members, customers or Sportsgirl models. They recognise the dangers of low self-esteem and poor body image and how these can result in unhealthy eating behaviours. Significantly, dieting is a high risk factor in developing eating disorders. Sportsgirl takes its responsibilities as a leading fashion retailer and employer of young women seriously and models how to implement and support healthy attitudes and behaviours in the workplace and with its customers.
In 2013, in recognition of Sportsgirl’s long-term leadership and commitment to promoting positive body image messaging and practices, Sportsgirl was announced the winner of the Federal Government’s National Overall Positive Body Image Award and also the winner of the Positive Body Image Award for the Fashion Industry.
Through Sportsgirl’s continued support based on proceeds from their special Butterfly product range in stores, Sportsgirl has raised over $2.6 million for Butterfly’s work. This is an incredible amount and it has enabled a number of key initiatives such as:
Butterfly will be forever grateful for the support, leadership and dedication Sportsgirl has shown throughout the partnership.
It can be extremely difficult raising the subject of eating disorders with a friend or loved one. To be supportive one needs to learn what to say and what not to say.
We can help you with knowing when to talk to your friend and what to say. ›
Communicating your concern with your child about eating and dieting behaviour can be extremely difficult. Butterfly offers a range of services that can provide you with skills and information related to communicating with your child.
We can help you with recognising issues and what to do. ›
Teachers and those working with young people are often the first to become aware of dis-ordered eating behaviours. Butterfly Education provides early intervention and prevention skills for professionals working with young people.We have a range of advice & resources ›